About Bruce

So goes an old journalist's tenet. I've applied that and many other basic principles in pursuit of good stories everywhere.

I've been a Chicago-based financial and business journalist for some three decades. I got my start covering commodity futures markets on the floor of the Chicago Mercantile Exchange, writing away at a small desk just off the old pork belly pit. My editor's instructions: be the eyes and ears for our audience and tell the stories of the markets.

I've since immersed myself in the machinery of global capitalism, chronicling business and markets for Dow Jones Newswires, Reuters, Bloomberg, Crain's Chicago Business, Charles Schwab and others. It's taken me to many unique places: futures trading pits of Chicago, meatpacking plant floors, oil-drilling rigs 150 miles into the Gulf of Mexico, sweltering corn fields and sweaty, postgame NFL locker rooms. 

So much has changed. Technology upended the news business, the trading business and most everything else. But at least one constant remains: People still love a good story. This is where I come in.

Storytelling techniques, narrative structure, punchy headlines, interviewing skills, ground-level conversations and other fundamental tools of journalism still are essential for grabbing any audience. Journalists have been doing these things forever, and incorporating similar principles into your content marketing strategy is crucial to staying relevant to your audience and ahead of your competition. 

With Blythe Financial Communications, you have an ideal hybrid of technical proficiency for the digital age crossed with old-school, no-nonsense journalism sensibilities.

I'll close with ​another time-worn journalistic principle: Show, don't tell. I've done enough telling. It's time to show how Blythe Financial Communications can yield benefits for your business. 

I look forward to putting  the news to work for you - Bruce